Our Core Values

Our Core Values guide us in all our decision making and help positively impact both the work environment for our team members and the communities that we serve.

Our Commitment to Diversity, Equity, Inclusion and Belonging

The Beer Store has partnered with the Canadian Centre for Diversity & Inclusion to develop a comprehensive three-year Diversity & Inclusion strategy. Our goals include increasing leadership impact and accountability, nurturing a more inclusive work environment, and deepening our customer and community relationships. A special focus is being placed on increased transparency and equity, providing education and awareness to end gender and racial discrimination, providing more flexibility and accommodation, and providing a more clear and effective conflict resolution process.

We invite you to learn more about our commitment to Diversity, Equity, Inclusion & Belonging.


The Beer Store will drive a respectful and inclusive culture, that expands and leverages the diverse talents, experiences, and perspectives of our team members to deliver exceptional service for our customers.


The Beer Store is committed to providing a respectful and empowering workplace that values our greatest resource, our people. Diversity, Equity, Inclusion & Belonging are essential components of our culture and core values. This empowers us to reach our full potential and meet the needs of our employees, customers, and community.

Learn More About Our Employee Resource Groups:

We are proud to support a variety of grassroots Employee Resource Groups (ERGs), created foster a more diverse ad inclusive work environment. Our Employee Resource Groups aim to bring team members together from across the organization to achieve their personal or career development goals and to create a safe space where employees can bring their authentic selves to work. All team members at The Beer Store, including allies are invited to join one or more of our ERGs to support and learn from their fellow colleagues.

Current Employee Resource Groups:

  • Black, Indigenous & People of Colour (BIPOC) Employee Resource Group.
  • B Proud (LGBTQ2S+) Employee Resource Group.
  • Women’s Initiative Network (WIN) Employee Resource Group.

Employer Partnerships

We are proud employer partners with a variety of Canadian organizations to support our ongoing effort to promote Diversity, Equity, Inclusion and Belonging (DEIB) in the workplace. Through these partnerships, we leverage best-in-class education and resources for our team members and people leaders to support the ongoing evolution of our DEIB journey.

  • CCDI_Logo
  • BlackNorth_Logo
  • PrideatWork_Logo

The Canadian Centre for Diversity & Inclusion:

The Canadian Centre for Diversity and Inclusion (CCDI), and CCDI Consulting are made-in-Canada solutions designed to help employers, diversity and inclusion/human rights/equity, and human resources practitioners effectively address the full picture of diversity, equity and inclusion within the workplace. Founded and run by experienced diversity and inclusion practitioners, CCDI’s focus is on practical sustainable solutions that help employers move toward true inclusion. Learn more at

The BlackNorth Initiative:

The BlackNorth Initiative is on a mission to end anti-Black systemic racism throughout all aspects of our lives by breaking down anti-Black systemic barriers negatively affecting the lives of Black Canadians. In February of 2022, our President, Ted Moroz, signed a pledge with the BlackNorth Initiative to demonstrate our ongoing support to end Anti-Black systemic racism for our team members and the communities that we serve. By making this pledge, we recognize that our greatest resource-our people-should be able to bring their true authentic selves to work. To learn more, please visit

Pride at Work Canada:

Through dialogue, education and thought leadership, Pride at Work Canada empowers Canadian employers to build workplaces that celebrate all employees regardless of gender expression, gender identity, and sexual orientation. They help private, public and non-profit employers to create safer, more inclusive workplaces that recognize the skills of LGBTQ2+ people. To learn more, please visit