Diversity, Equity, Inclusion and Belonging

Land Acknowledgement

At The Beer Store, we acknowledge that our operations span across the province of Ontario, which is situated on the traditional territories of numerous Indigenous peoples. We recognize the rich history and ongoing presence of First Nations, Métis, and Inuit communities throughout this land.

We are committed to protecting the land and environment through our environmental leadership efforts. We understand the importance of preserving our natural resources and keeping the rivers and lands clean for generations to come.

We acknowledge that this commitment to environmental stewardship aligns with the principles of Indigenous teachings, which emphasize the responsibility to care for the land and ensure its well-being for the next seven generations. We recognize that Indigenous communities have long held this wisdom and have been the caretakers of these lands for millennia.

We recognize that land acknowledgments are just the beginning of a journey towards reconciliation. We are committed to ongoing education, dialogue, and action in our pursuit of a more equitable and inclusive future for all.

We acknowledge that our head office is located within the Ajentance Treaty 19 and the traditional territory of the Mississaugas of the Credit First Nation. We extend our gratitude to the Mississaugas of the Credit First Nation and all Indigenous communities for their stewardship of the land and for allowing us to conduct our business on their traditional territory.

By acknowledging the traditional territories and recognizing the Indigenous peoples who have cared for this land, we honor their contributions and demonstrate our respect for their ongoing presence. We encourage our customers, employees, and partners to join us in this collective responsibility of preserving the land and creating a sustainable future.

Together, we can build a better tomorrow for the next seven generations and beyond.

Chi-Miigwetch. Thank you.

Our Commitment

The Beer Store has partnered with the Canadian Centre for Diversity & Inclusion to develop a long-term Diversity, Equity, Inclusion & Belonging strategy. Our goals include increasing leadership impact and accountability, nurturing a more inclusive work environment, and deepening our customer and community relationships. A special focus is being placed on increased transparency and equity, providing education and awareness to end gender and racial discrimination, providing more flexibility and accommodation, and providing a more clear and effective conflict resolution process.

Our Vision:

The Beer Store will drive a respectful and inclusive culture, that expands and leverages the diverse talents, experiences, and perspectives of our team members to deliver exceptional service for our customers.

Our Mission:

The Beer Store is committed to providing a respectful and empowering workplace that values our greatest resource, our people. Diversity, Equity, Inclusion & Belonging are essential components of our culture and core values. This empowers us to reach our full potential and meet the needs of our employees, customers, and community.

Employee Resource Groups

Employee Resource Groups (ERGs) are voluntary, employee-led groups whose aim is to foster a diverse, inclusive workplace. ERGs are usually led and participated in by employees who share a characteristic, whether it’s gender, ethnicity, religious affiliation, lifestyle, or interest. The groups exist to provide support and help in personal or career development and to create a safe space where employees can bring their authentic selves to work. Allies may also be invited to join the ERG to support and learn from their colleagues.

We’re proud to support four Employee Resource Groups that help bring valuable feedback, ideas, and suggestions to our Senior Management Team. Their ideas help make real and meaningful improvements to our culture, work environment, programs, and policies so that we can all come to work and be our authentic selves.

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B Proud Employee Resource Group

The B Proud Employee Resource Group represents diversity and inclusion, not only in the workplace, but in the community. We strive to maintain safe spaces and offer support for members of the 2SLGBTQIA+ community, while driving continued positive change within the organization.

Black, Indigenous, & People of Colour (BIPOC) Employee Resource Group

The mission of the Black, Indigenous, & People of Colour Employee Resource Group (BIPOC ERG) is to share our thoughts and experiences and explore ideas on how to dismantle structural racism in a safe space with people who have similar racial identities and their allies. The BIPOC ERG includes employees from different ethnicities, genders, and positions within the organization to further assist in championing social justice and equality for all. Together, we will work towards a positive change throughout the company and strive to make diversity and inclusion a priority.

Women’s Initiative Network (WIN) Employee Resource Group

The WIN Employee Resource Group is a team empowering the women of The Beer Store to achieve success on their own terms. They aim to provide opportunities for women to connect with and support each other to help identify barriers to equity. They strive to deliver authentic communications, highlighting the specific needs of women and participate in events to provide a positive experience for all.

B Mindful Employee Resource Group

The B Mindful Employee Resource Group focuses on mental health and aims to take away stigma, while fostering a safe, friendly & respectful environment that supports positive well-being. The ERG is open to everyone across the mental health spectrum as well as caregivers and allies.

Employer Partnerships

We are proud employer partners with a variety of Canadian organizations to support our ongoing effort to promote Diversity, Equity, Inclusion and Belonging (DEIB) in the workplace. Through these partnerships, we leverage best-in-class education and resources for our team members and people leaders to support the ongoing evolution of our DEIB journey.

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The Canadian Centre for Diversity & Inclusion

The Canadian Centre for Diversity and Inclusion (CCDI), and CCDI Consulting are made-in-Canada solutions designed to help employers, diversity and inclusion/human rights/equity, and human resources practitioners effectively address the full picture of diversity, equity and inclusion within the workplace. Founded and run by experienced diversity and inclusion practitioners, CCDI’s focus is on practical sustainable solutions that help employers move toward true inclusion. Learn more at https://ccdi.ca/

The BlackNorth Initiative

The BlackNorth Initiative is on a mission to end anti-Black systemic racism throughout all aspects of our lives by breaking down anti-Black systemic barriers negatively affecting the lives of Black Canadians. In February of 2022, our President signed a pledge with the BlackNorth Initiative to demonstrate our ongoing support to end Anti-Black systemic racism for our team members and the communities that we serve. By making this pledge, we recognize that our greatest resource-our people-should be able to bring their true authentic selves to work. To learn more, please visit https://blacknorth.ca/

Pride at Work Canada

Through dialogue, education and thought leadership, Pride at Work Canada empowers Canadian employers to build workplaces that celebrate all employees regardless of gender expression, gender identity, and sexual orientation. They help private, public and non-profit employers to create safer, more inclusive workplaces that recognize the skills of 2SLGBTQIA+ people. Vision Statement “The vision we share with our employer members is a Canada where every individual can achieve their full potential at work, regardless of gender expression, gender identity, and sexual orientation.” To learn more, please visit https://prideatwork.ca/