One of the things we actively promote at The Beer Store is ensuring strict policies are in place to keep alcohol from being sold to people who are underage or intoxicated.
Through our "We ID 25" program, we require that our staff ask for ID from anyone who appears to be 25 years old or younger. But it’s not just minors that we’re watching out for – we’ll also refuse service to those who appear to be intoxicated. Back in 2007, over 4.4 million customers were challenged, and over 111,000 individuals were refused service.
The Beer Store is proud of our long history as partners of arrive alive DRIVE SOBER® program, which encourages drivers to plan ahead, drink responsibly, use designated drivers, take cabs or stay overnight.