SOCIAL RESPONSIBILITY

Social responsibility is one of the cornerstones of our business, and we actively promote responsible use and ensure responsible sales through innovative and effective programs and partnerships.

Intensive staff training and stringent control policies work to keep alcohol from being sold to people who are underage or intoxicated.

The Beer Store's "We ID 25" program requires staff to ask for ID from anyone who appears to be 25 years old or younger.

Minors, and those who appear to be intoxicated, are refused service.

The Beer Store's responsible sales policies have been an effective deterrent in discouraging minors from obtaining alcohol and refusing service to patrons who appear to be intoxicated. In 2007, over 4.4 million customers were challenged with over 111,000 individuals refused service.

Furthering our commitment to social responsibility, The Beer Store is proud of our long history as partners of arrive alive.

OCCID's arrive alive DRIVE SOBER® program celebrates and promotes sober driving in Ontario. It encourages drivers to plan ahead, drink responsibly, use designated drivers, take cabs or stay overnight.

For more information on the arrive alive DRIVE SOBER® program, please visit our arrive alive page